How to Spot a Fake Anything

By N. Bhatta - AOL

Once you've caught the online shopping bug, it's easy to be enticed by extremely low prices for designer goods. It's safe to bet that a steal on an expensive product sold secondhand may very well be legit, but when brand-new designer products are discounted down to nearly nothing, the chances of the item being fake are high. Here are some tips to spot signs of a sham before spending your savings on counterfeit goods.

How to Spot a Fake Diamond
Can you guess which is the real diamond and which is the fake?


If you guessed the left one as the fake, then you guessed right! Because fakes are much cheaper, their settings are often sloppier and are done with cheaper materials. A bulky, poorly constructed setting in a piece of diamond jewelry is almost a sure sign that the stone isn't real. Real diamonds are almost completely colorless - if when looking at the stone it has elements of color (other than a yellowish or blue tinge), it probably is fake. Also, real diamonds aren't transparent – you can't read text when looking through an upside-down authentic stone. Diamonds are extremely tough and should never have any scratches or nicks. If there are visible marks on the stone, it's probably not a real diamond. However, without a jeweler's loupe and a trained eye, it's rather difficult to tell apart some fake diamonds from authentic ones, so if the idea of owning a fake doesn't bother you and the price is right, consider going for it!

Buy the real thing: Diamond Rings

How to Spot Fake Burberry
Authentic Burberry patterns always match up on the sides and on the bottom of your item. If you have a handbag where there is a different pattern on the sides of the purse, it's probably a fake, as each side of an authentic Burberry is identical to the other. Fakers usually "forget" or use inexpensive versions of the embossed leather or metal tag that authenticates Burberry products. All Burberry wallets will have "Burberry-London" embossed on the left side. Hardware will only ever be gold or silver-toned on an authentic Burberry, and the hardware will always be neatly embossed with the word "Burberry." Just like other name brands, look on the company's Web site and scrutinize the item you're interested in to check for flaws and signs of fraud.

How to Spot Fake Fragrances
Spot spoof scents by comparing a photograph of the genuine fragrance from the manufacturer's Web site to the bottle you're considering buying. Usually fake fragrances aren't very careful when detail matching, so look for differences in the bottle shape, the cap, the sprayer head, and the sprayer inner tube. If you have the opportunity to test the actual liquid, scrutinize the liquid for too much oil, which is a common complaint in counterfeit perfumes. Also look for a change in coloring. Perhaps a larger problem is the sale of authentic yet old fragrances. After a few years on the shelf, the essence of the perfume begins to deteriorate and reputable stores often sell these expired fragrances to discount stores for a bargain basement price. When shopping online, feel free to ask vendors if their stock is fresh.

Buy the real thing: Vera Wang 'Princess' -- Sean Jean 'Unforgiveable'

How to Spot Fake MAC Makeup
MAC's signature black packaging is quite matte, which separates it from the shinier fakes. The same matte, black coloring goes for MAC brushes – the real ones have handles with only a slight sheen, while fake brushes tend to have very shiny handles. MAC shadow quads have completely clear covers and also feature vertical grooves between the colors for easier pickup, which nearly all fakes omit. Also, there will never be an applicator included with an authentic MAC shadow.

Buy the real thing: Lipstick -- Eyeliner -- Face Powder

How to Spot a Fake COACH Bag
On authentic COACH bags, the pattern will never be crooked, nor will any stitching be sloppy. All larger COACH bags have a number stamped onto the inside, with each numeral leaving a slight depression. Fakes will either omit the serial number or will just paint numbers onto the leather without creating an indentation into the fabric. The signature "CC" design will NEVER be on both the inside and the outside of an authentic COACH product. If your COACH item doesn't have the microscopic letters "YKK," embossed into the zipper, it is counterfeit.

Another sure bet it's probably a fake is if its not purchased at one of the following locations: COACH stores, COACH factory stores, COACH catalogues, authorized department stores, authorized speciality stores and catalogues, limited duty free locations, on the brand's official site.

How to Spot a Fake Memory Card
If you're looking for a deal on a memory card, it's best to compare and contrast one you've purchased brand-new from a reputable place before looking at cheaper, potentially bogus cards. Fake memory cards usually are missing their serial number, or the number on the actual card doesn't match up to the number on the packaging. Also, fake memory cards are usually missing most of the grooves, notches, and insets around the edges of authentic cards. Holograms, as well as safety packaging, often are left out by counterfeiters when producing fake memory cards. Finally, to avoid lawsuits, counterfeiters usually misspell brand names and other pertinent information in the fine print, so check out every line before you buy.

Buy the real thing: Sandisk Cruzer Flash Drive -- PNY Attache Flash Drive


How to Spot a Fake Louis Vuitton

Many fakes can easily be figured out simply by checking to see if that particular style was ever made in the color it is available in. Often, counterfeiters choose to create their own patterns and color combinations, a quick Internet search will help you figure out what is and isn't fake. Next, before handing over hundreds of dollars, make sure that every single detail on the bag you're about to buy is also on the bag in actual department stores. Fakes often have extra feet, a different lining and other details that are off. If stitching and patterns are remotely off, chances are that it's a fake, as authentic Louis Vuitton handbags go through a rigorous quality check. Also, Louis Vuitton products will NEVER go on sale in a reputable department store -- it just doesn't happen, so buyer beware if a seller suggests that they are able to offer it at such a low price because they got it on sale.

You can trust it's an original if you purchase through exclusive Louis Vuitton boutiques or through eluxury's site.

Found this article helpful? Let us know below.

Don't forget to discover something new at AOL Shopping!

Add your comments

Remember me

E-Mail me when someone replies to this comment

Comments page 1 of 29

  • umpagannnna
    Neutral
    umpagannnna said 4-22-2008 @8:07PM

    screw them all i hate all fakes its so annoying

    reply
  • Catherine Miller
    Neutral
    Catherine Miller said 4-22-2008 @8:12PM

    Real diamonds have a colorless sparkle – if the stone gives out rainbow-colored light, it probably is fake
    This is ABSOLUTELY NOT TRUE. Diamonds are graded for how much color they give off and an E grade diamond ( the most expensive!!!!!!) will give off rainbow-colored light.

    reply
  • judith
    Neutral
    judith said 4-22-2008 @8:16PM

    you people that are writing tohelp us need help...you are so wrong all LV faks and others have the ykk zippers, you need to do your homework so you can help us. and you are getting paid money!!????

    reply
  • John Zavala
    Neutral
    John Zavala said 4-22-2008 @8:24PM

    First place you don't buy any diamonds on t.v or in any pictures. you have to to see it with your eyes. when you do it might be a cc or glass? any time you pay $10.00 to $50.00 its going to be fake? John

    reply
  • judith
    Neutral
    judith said 4-22-2008 @8:16PM

    as far as your diamonds??? get real

    we all take out our tiffany setting diamonds and put in the cubics. our settings are perfect, you need to read up and do your homework

    reply
  • lauren
    Neutral
    lauren said 4-22-2008 @8:24PM

    ALL zippers have ykk on em, fakes and real! god get a grip!

    reply
  • Steph H.
    Neutral
    Steph H. said 4-22-2008 @8:35PM

    If you're going to call out the article for inconsistencies, be sure not to have any of your own. There is a grade higher and more expensive than E for diamonds, it's D. The rainbow "sparkle" comes from the numerous facets cut into the diamond that refract light like a prism. The more facets and the more colorless the diamond, the more sparkle. Maybe the article just didn't say it right - if you find a cheap diamond with lots of sparkle, it's likely a fake, because you are going to pay quite a bit for the level of brilliance that a real, almost colorless diamond will create.

    reply
  • Colin Grove
    Neutral
    Colin Grove said 4-23-2008 @12:11AM

    Wow, you're insanely incorrect. I suggest you look at the Tiffany & Co. website (tiffany . com) to see how they grade their diamonds. After all, they invented the diamond engagement ring.

    reply
  • firouzeh
    Neutral
    firouzeh said 4-22-2008 @8:32PM

    To the lady who wrote the first comment...You are so wrong. E grade of color is NOT the most expensive, D is.
    The highest in the color grade is D and the highest in clarity is IF. It is the color, clarity, cut and obviously the size of the stone that determines the price. As you go lower in the grading of the color the stone will appear to be more yellow. You should always go to a reputable place to buy your diamonds like Cartier or Tiffany....

    reply
  • alexis
    Neutral
    alexis said 4-22-2008 @8:40PM

    cathy please the most expensive diamond is a d grad flawless diamond which will run you for a one ct at the min of 20gs. so get your facts straight before you try to sound all smart about diamond. i am a jewelry sales person for one of the biggest retail marketers of diamond engagement rings. if you must know the price does go according to the 4C's so you can have a d in color f in clarity and 6 ct and emerald cut diamond that will run you in excess of 150.000 dollars. so please learn what you are talking about first b4 saying it on here.

    reply
  • caroline heighway
    Neutral
    caroline heighway said 9-02-2009 @10:38AM

    hey Alexix
    Just wondering if this is a scam a lady is selling her 1ct diamond rind clarity v v 2 and color H she wants 600 US and paid 1260 US is this possible, i mean in Australia diamonds are so expensive for example 1ct would cost 10,000 Australian dollars. but i did hear your diamonds over there are cheaper.
    Anyway it would be good to hear your opionon
    Thanks
    Caroline

  • Maggie
    Neutral
    Maggie said 4-22-2008 @8:36PM

    Are you kidding me? I have a beautiful diamond that when the sun hits it a small rainbow is clear... that's part of the beauty! And by no means would I take YOUR advise and go back to the jeweler to insult them that it's fake! Boy you have some real RESEARCH to do before you tell people this stupid stuff!!

    reply
  • paula
    Neutral
    paula said 4-22-2008 @8:36PM

    "D" is the colorless diamond, not E...do your homework!

    reply
  • jose
    Neutral
    jose said 4-22-2008 @11:11PM

    People who buy real diamonds are very STUPID to pay so much whan a fake looks the same and cost alittle, Diamonds are a dime a dozen, and so are the people who buy handbags for thousands of dollers, Take a purse from walmart and stamp LV on it and just because it has LV stamped on it people will pay big $$$$. RETARDS

    reply
  • MK
    Neutral
    MK said 4-22-2008 @8:42PM

    My diamond is an E color VS1 Diamond and it gives off beautiful color. And the sparkle is like fire! You guys are pretty stupid and maybe youv'e been buying the real crap stones.

    reply
  • benjmn525
    Neutral
    benjmn525 said 4-23-2008 @11:45AM

    I don't buy any jewelries by correspondense. I to see this personally.

    reply
  • Dorothy L. Snell
    Neutral
    Dorothy L. Snell said 4-22-2008 @8:40PM

    I am a Gemologist. A Cubic Z, has many bright orange highlights when a penlight is moved over the stone. When you tilt the fake CZ stone away from your body the fake stone will have a blank spot that looks black somewere in the top. Real diamonds have no blank black looking spots no matter where, or how you tip them. Usually a diamond that is reasonable in cost, ( Under a thousand dollars,) looks very dull compaired to a top quality Diamond. Lively or flashy Diamonds are VERY EXPENSIVE. Do NOT expect a flashy Diamond for the prices you pay in local Jewelry stores. Most Diamonds are priced for the average family. Expect a flashing fancy Diamond ring to cost $6,000, to 150,000 or more. YOU do get what you pay for!

    reply
  • Claudia Benack
    Neutral
    Claudia Benack said 4-22-2008 @8:43PM

    All you people need to learn how to spell

    reply
  • peek
    Neutral
    peek said 9-03-2009 @10:59AM

    glad to see i'm not the only one to have gotten your wrath for misspelling (is that spelled right, looks wrong). hey, do you remember key for THERE WILL NEVER BE ANOTHER YOU??

  • bob
    Neutral
    bob said 4-22-2008 @8:42PM

    as for bags people that buy fake bags, buy it for show they do not care if it has serial numbers on them or not. the buy it for the price and want to show off to their friend or family

    reply

style team