Smart Cover Review

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After the video, you'll also want to check out my interview with the co-founders of Smart Cover. They reveal the secret behind the product, their own testimonials, plus their advice on how to get great skin and more!




Smart Cover products are available on www.smartcover.com. There are an array of products you can purchase, even kits and sets. They've even got anti-aging pick-up sticks that fights lip lines and creases. Here are the specific products I tried in the video. Click on the image to get more information on the product or to buy it!

1. Why did you create Smart Cover?
Years ago, I (Flori Roberts) had scarring from major skin cancer surgery. This made me aware of the many women, men and children with serious skin problems who were searching for a natural, long-lasting, dependable, serious concealer. I realized everyone has something they want to cover up or hide!

2. If you had to pitch Smart Cover to a potential user in one sentence, what would it be?
You can depend on Smart Cover to hide all your skin imperfections on your face and your body and not look like you are wearing stage make-up – and it lasts until you take it off!

3. What's something that people might not know about Smart Cover?
Smart Cover can literally cover virtually every skin imperfection, flaw or condition including everything from dark eye circles, age spots, acne and birth marks to laser redness, Melasma, Rosacea, scars, varicose veins and tattoos.

4. What is the secret behind Smart Cover?
Smart Cover covers completely and dries to a matte finish without any setting powder. It's allergy-tested, dermatologist-tested and fragrance free. Even though it is densely pigmented, Smart Cover is non-comedogenic and allows the skin to breathe. It is also smooth and supple enough to wear as a waterproof foundation.

5. What are your best sellers?
Our 10 Piece Starter Kit ($29.75) is our top seller because it's such a great value for new customers especially. Our other two best sellers are Smart Cover Concealing Crème in Medium Beige, and our Perfect Touch Camouflage Crème in Neutral Medium.

6. How does Smart Cover compete with other concealers in the market?
We work closely with the medical community including dermatologists, plastic surgeons and other skin care specialists. Smart Cover also interfaces with service organizations dedicated to serious skin problems such as the Vascular Birthmark Foundation.

7. Smart Cover has been used by celebrities on movie sets. Can you name some celebrities and some of the recent movies?
Celebrities include Jane Krakowski, Helen Mirren, Gena Rowlands, Jamie Lee Curtis, Julia Roberts, Liza Minnelli, Diane Lane and Gisele Bundchen. The most recent movies include: Law Abiding Citizen, The Fourth Kind, Fracture and two others currently in post production for release later in 2010.

8. What tips can you give us regarding skin care?
- Clean and hydrate!
- Find a regime that works for your skin type and stick to it. When it comes to make-up, less is better than more. A little bit of Smart Cover goes a long way to minimize fine lines, and deep furrows and those tell-tale age spots.
- For women with mature skin, our Perfect Touch Camouflage Crème won't get into the creases and helps diminish the look of wrinkles. Many women love to wear it as an all over foundation. It gives your skin a youthful glow and although its creamy, it stays where you put it.
- For men, dark circles can be aging, especially in the executive suite. Our Perfect Touch Camouflage Crème with its natural finish is also the ideal male make-up.

9. Can you give us your Smart Cover Testimonial?

Smart Cover has given me back my legs again. I use the concealing crème to hide my varicose veins and all the sun spots that come with living. I can wear short skirts, even a bathing suit and feel good about myself! – Flori Roberts, Co-Founder

I wear Smart Cover everyday as an all over foundation. I hide from the sun so I feel confident knowing that when I apply sunscreen and then Smart Cover, I will be protected from the sun. – Nancy Roberts, Co-Founder

Check out more Smart Cover testimonials here.

10. What's ahead for Smart Cover?
We recently introduced our Hollywood Make-Up Artist Kit ($59.75) in collaboration with Christina Smith, make-up pro and two-time Academy Award nominee. Christina has been using Smart Cover for years for all her motion pictures including Schindler's List, Steel Magnolias, Skeleton Key, and most recently Resident Evil: The Afterlife in 3D (post production). Christina wanted the kit to be affordable and a great value so we offer 17 full size products with all the best sellers in the line and her personal and easy make-up tips to look picture perfect every time.