Fashion Week: NARS for Helmut Lang Spring 2013
Like no one's business, Helmut Lang broke free from the mold - that all-too-predictable (yet respectable) penchant for exquisite silhouettes, crisp tailoring and meticulous minimality - and brought the spring 2013 runway to life. Gone were the slightly subdued palettes. In their place, enigmatic and even vivacious prints, beautifully countered by natural makeup that the NARS team described as "lived-in."It falls into the less is more spectrum, where beauty appears as effortless as merely rolling out of bed, slicking on a light touch of gloss and hitting the road. And, truth be told, the effect is almost as easy at this to achieve. Lead artist Hannah Murray took her cue from designers Michael and Nicole Colovos, who were inspired by, they say, "an off-duty '90s girl on a Sunday morning with slept-in, smudged eyes and scrubbed polished skin."
To say nothing of how glorious it sounds to adopt such a relaxed beauty routine, it's even more exciting to learn the tricks of the trade. Murray created what she dubbed the "fresh, sporty" appearance in surprisingly simple fashion. She began by prepping skin with NARSskin Luminous Moisture Cream ($62), a luxurious moisturizer that leaves the skin elegantly supple.
Next, the ultimate in "your skin but better" beauty: Pure Radiant Tinted Moisturizer SPF30/PA+++ ($42). Lightweight and oil-free, this translucent emulsion delivers sun protection and natural color in one shot. Over time, it helps reduce the appearance of dark spots and leaves parched skin incredibly moist - perfect whether you're taking a trip down the runway or running to the store.
Murray also used two new products to the NARS lineup: Radiant Creamy Concealer and Light Reflecting Setting Powder. (The NARS team suggests using Concealer ($22) and Albatross Highlighting Blush ($28) to achieve a similar effect.)
Then, the interesting part: Murray used new Hyde Park Satin Lip Pencil on the cheeks to create that enviably natural glow. (You can try the beloved Maldives The Multiple ($39) for a comparable flush of color.)
She also smeared Concealer on the lips and finished with a slick of Bianca Pure Sheer SPF Lip Treatment ($30.99) for a pristine, neutral pout.
Completing the runway-ready look, eyes were shaded with Aigle Noir Soft Touch Shadow Pencil ($24), lined with Via Veneto Larger Than Life Long-Wear Eyeliner ($23) and lashes plumped with Larger Than Life Volumizing Mascara ($25). Murray finished with a slick of new Cythere Velvet Gloss Lip Pencil. Love the gleaming effect? Replicate it with Hollywoodland Soft Touch Shadow Pencil ($24).
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