Bright, get-noticed color. Lightweight, yet intense, Bobbi's latest formula combines pigments with a clear base to deliver pure, crisp color with just one swipe. Plus, it's creamy and moisturizing, so lips feel as good as they look.Featured in Real Simple magazine's 5 Worth-it-splurges (March 2012) and the Today Show for its long-lasting, non-drying formula as well as wide range of shades that complement all skin tones.