We're working hard to do better. First step: challenging ourselves to be more responsible with the resources we use and in the way we produce our garments, especially denim. The result? Our environmentally friendly Wise Washes utilize 25% less water, electricity, and chemicals. The best part? You can help, too! Wash your jeans less—Wise Wash denim can be worn over and over without needing to be cleaned. When you do, just machine wash your denim with cold water and hang to dry.