As seen in LUCKY magazine (May 2010 issue, p120). Youth is in your genes. Reactivate it. See visibly younger, brighter eyes in just 7 days*. 10 Years of Research, 7 International Patents At the very origin of your skin's youth your genes. Genes produce specific proteins. With age, their presence diminishes. Today, for every woman, Lancome invents our first eye care that boosts the activity of genes**. Discover the skin you were born to have. This unique gel-cream texture leaves the eye contour velvety to the touch. Dark circles and signs of fatigue appear to diminish. The eye area appears fresher and luminous, as if infused with life. 0.5 ounces. *Activate skin's youthful look. **In-vitro test on genes.