Pure, intense, eye-catching colors exclusively curated by our international color designer Your dream color is now at your fingertips with Colour RicheĀ® Nail Color, a unique formula that delivers intense color, luxurious shine and 10-day wear. Available in a delicious spectrum of must-have shades, the collection is divided into 4 unique color stories created by L'Oreal's exclusive color designer Orrea Light. There is a perfect hue to match your personality, style and mood. Science behind the beauty: Intense color: Ultra-finely dispersed pigments provide unparalleled coverage and hi-fidelity color intensity. Luxurious shine: Innovative formula with crystal acrylics add intense clarity to magnify shine. 10-Day wear: Durable film-forming polymers create glass-like clarity with 10-day resiliency.