Valentine's Day can be an expensive celebration, but not everyone can afford to splurge (at least not every year). You've got the bouquet of flowers you send to her office, the price of a hotel if you're planning a weekend away or maybe concert tickets. Don't forget the nice dinner downtown and let's be real, once you look at the menu, you'll forget you're on a budget and order the best thing on the menu ... lobster at market price. Factor those costs in and the money left for her gift has whittled away. But don't worry. The thing to remember is that it's the thought that counts. I know, I know; so cliche but it's true! She really just wants to know that you put some effort into what you bought or what you put together; that you didn't just get her flowers at the supermarket on your way to pick her up for dinner. She wants to know that you took time to think about her and what she would appreciate. Personalizing a gift goes a long way and it doesn't have to take big bucks to do that. Try a digital frame keychain -- the one here sells for $39.99 at AVON.com -- but before you wrap it up, load it up with all your special photos. Or buy a speciality journal like "What I Love About You" ($13.95 from Barnes & Noble), which is filled with romantic and playful questions you can answer about your love story. Any Valentine would treasure a gift like that.

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Valentines Day comes once a year and many men and women are disappointed with their gifts time and time again. Every year guys spend countless time and energy buying dinner, movies, and gifts, only to receive ties and boxers in heart shaped boxes, while ladies buy ties thinking that guys don't care about valentines, but are disappointed when they receive the same gift year after year; flowers and candy. Although, ladies would love to have that diamond necklace or pearl earrings and guys all want the flat screen HDTV or tickets to a basketball game; remember that boxers, flowers, and candy are valentines staples; so be happy on February 14^th that someone loved you enough to get you something. Besides, if you can't have the one you want, love the one you're with.